BA Product Design

Product Design at NCAD is about shaping the world around us. It is about designing beautiful and functional products that help make the world a fairer, more inclusive, and sustainable place. Product Designers from NCAD are celebrated by many of the world's leading design accolades, and our graduates have shaped the direction of healthcare, gaming peripherals, automotive design and many other iconic fields. 

The BA Product Design programme supports students to identify, explore and address a wide range of design challenges through three distinct approaches. Students can adopt an Open Human Centred Design approach to conduct real world research into complex situations and identify innovative design solutions with real impact. Other students pursue a New Product Development approach that is focused on a detailed prototyping and technical realisation of their work. The final approach seeks to make us reflect on the complex contemporary issues by raising questions and manifesting new possibilities through the language of Critical Design.

This year’s students explore a wide range of design briefs including reusable adrenaline injectors, innovative medical and wearable devices, inclusive educational tools, public urinals, hybrid musical instruments, and immersive experiences—demonstrating creativity and empathy in solving real-world challenges across diverse fields.