Craig Chikono

he/him

Shape the Game

A speculative advertisement which celebrates the beautiful game knowns as football. Football culture is reimagined through the eyes of a child as their room transforms into a stage for a world cup inspire clash. Surrounded by familiar childhood toys, an intense match between Playdoh figures plays out across the carpet.

Adidas are known for their playful collaborations within their life style ranges. This project blends the iconic three stripes with the handmade feel of Playdoh. Created using various Adobe tools and Blender's 3D software.