BA Graphic Design

Chris Kelly

he/him

Alignd

Dear new employee,

Welcome to Alignd, a professional networking company built around visibility, engagement and continuous growth. Here, language is more than communication. It is our culture.

Through our onboarding publication and motivational workplace posters, you will learn how alignment shapes the way we work, speak and succeed in the corporate world. What begins as a familiar company welcome gradually reveals a cult(ure) where buzzwords become mantras, productivity becomes identity, and the platform becomes something to follow rather than simply use.

At Alignd, individuality is encouraged, as long as it remains consistent with the direction of our brand.

We’re excited to have you with us.

Glory to the algorithm.

Stay Alignd. 1

This email frames the project as an internal communication from the fictional company, introducing the viewer to Alignd’s world of corporate jargon, productivity culture and concealed ritual obedience.

Publication cover.

Publication spiral bound in blue leatherette with logo in white vinyl, 22.4 x 12.8 cm.